The creative economy : how people make money from ideas
The British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world
1 online resource (288 pages)
9780141910239, 0141910232
698471863
Introduction: The art of the patent
The first talent
The boom in intellectual property
The core creative industries
Managing creativity
The entertainment gene
Click-and-go
Capital of my mind
Originally published: London: Allen Lane, 2001