Decoding advertisements : ideology and meaning in advertising
"This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the very economic base of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary."--BOOK JACKET
180 pages : illustrations, facsimiles ; 23 cm.
9780714526157, 9780714526140, 0714526150, 0714526142
58532145
A currency of signs
Signs addres somebody
Signs for deciphering : hermeneutics
"Cooking" nature
Back to nature
Magic
Time : narrative and history
Conclusions
"First published in the United States in 1984."