Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach
Cross-cultural studies
1 online resource (xiii, 502 pages)
9783110197198, 9781282193758, 9786612193750, 3110197197, 1282193759, 6612193751
637047228
Print version:
Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia
Electronic reproduction, [Place of publication not identified], HathiTrust Digital Library, 2010
English
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