Maria Månsson is a Senior Lecturer at the Department of Strategic Communication at Lund University, Sweden. She has a PhD in Service Studies from Lund University that focused on Mediatized tourism. Her research deals with media’s influence on tourism and tourists' performances at destinations, place marketing, and place branding with a particular focus on popular culture. Annæ Buchmann has a PhD in Social Science and is a Lecturer in Events, Tourism, and Leisure at the University of Newcastle, Australia. Anna has published widely in film/media tourism and also horse tourism considering multispecies perspectives. Her interdisciplinary research looks at long-term strategies for creating sustainable communities and organisations in urban and regional destinations. Cecilia Cassinger obtained her PhD in Marketing, 2010. She is an Associate Professor at the Department of Strategic Communication, Lund University, Sweden. Her research concerns the consequences and transformative potential of place brand communication and how communication is strategically used to mitigate conflicts among users in places, such as cities, regions, and nations. Lena Eskilsson is a Senior Lecturer in Human Geography working at the Department of Service Management and Service Studies at Lund University, Sweden. She has a specialisation in place development and marketing with finalised research projects focusing on the bridging of the film and tourism sectors, as well as the influence of media on tourism and tourist behaviour at destinations.