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The Creative Economy: How People Make Money from Ideas

John Howkins - Business & Economics - 2002 - 263 pages
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Creative Economy

John Howkins - 2001
No preview available - About this book

Creative Economy

John Howkins - 2001
No preview available - About this book

The Creative Economy: How People Make Money from Ideas

John Howkins - Corporate profits - 2001 - 263 pages
What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the ...
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