Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice

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Betteke van Ruler, Dejan Verčič
Walter de Gruyter, 2004 - Political Science - 502 pages

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an inside view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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Contents

Overview of public relationsand communication management in Europe
1
Austria
13
Belgium
29
A constructivistic approach to public relations
45
BosniaHerzegovina
55
Bulgaria
71
Croatia
83
Estonia
95
Norway
277
Poland
291
The public sphere as central concept of public relations
309
Portugal
317
Russia
331
Serbia and MontenegroThe Federal Republic of Yugoslavia
347
Slovakia
363
Slovenia
375

Finland
106
The reflective paradigm of public relations
121
France
135
Germany
153
Greece
169
Hungary
185
Ireland
201
The transitional approach to public relations
216
Italy
227
Malta
245
The Netherlands
261
Civil society and public relations
387
Spain
393
Sweden
413
Switzerland
425
Turkey
441
A concept for planning and evaluationof public relations
459
United Kingdom
467
New perspectives of public relations in Europe
485
Authors
497
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About the author (2004)

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

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