The Debate over Corporate Social Responsibility

Front Cover
Steven K. May, George Cheney, Juliet Roper
Oxford University Press, Apr 19, 2007 - Business & Economics - 512 pages
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Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

From inside the book

 

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ABOUT THE EDITORS George Cheney (Ph.D., Purdue University, 1985) is
Professor of Communication at the University ... Cheney's teaching and research
interests include identity and power at work, democracy and labor, quality of work
life, ...
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GEORGE CHENEY JULIET ROPER STEVE MAY Corporate social responsibility
(CSR) risks the same practical and linguistic fate as other trends in business and
popular culture. “Green marketing” is but one fairly recent example. By being ...
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Steven K. May, George Cheney, Juliet Roper. 1. Why. Corporate. Social.
Responsibility? Why. Now? How? JILL J. MCMILLAN There may have been a
time when “social responsibility” meant truly caring in both symbolic and material
ways for ...
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Steven K. May, George Cheney, Juliet Roper. sustain such an exclusionary
posture and rhetoric. Managerialism Is Attributional As noted above, the problem
of accountability (see Starck & Kruckeberg, 2001), at least for those of us who
would ...
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Cheney's study took place in the Basque region of Spain, where he focused on
one of the world's oldest (40 years at the time of his study) ... Cheney gathered
data for a total of six and a half months in 1992, 1994, and 1999 (Cheney, 1999).
3.

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Contents

Contributors
Overview
Why Now? How?
A New Generation of Global Corporate Social Responsibility
Progressing from Corporate Social Responsibility to Brand
Facing Corporate Power
The DarkSide Paradoxes of Success
A Turn Toward
A Confucian Context
Perceptions

Other editions - View all

The Debate Over Corporate Social Responsibility
Steve Kent May,George Cheney,Juliet Roper
Limited preview - 2007
The Debate over Corporate Social Responsibility
Steven K. May,George Cheney,Juliet Roper
Limited preview - 2007
The Debate Over Corporate Social Responsibility
Associate Professor Department of Communication Studies Steven K May,Steven K. May,George Cheney,Professor Department of Communication George Cheney,Juliet Roper,Associate Professor Department of Management Communication Juliet Roper
Snippet view - 2007

Common terms and phrases

accountability action activists activities approach argue behavior Boeing capitalism challenge chapter Cheney civil groups claims communication companies company’s concept concerns Confucian consumers context corporate citizenship corporate personhood corporate power corporate responsibility corporate social responsibility create critical culture decisions Deetz democracy discourse ecological economic employees Enron environment example executives ExxonMobil firms focus Friedman global Global Reporting Initiative green advertising greenwashing HIV/AIDS human rights impact indigenous individual industry initiatives institutions interests International involvement issues Journal labor long­term moral neoliberal NGOs Nigeria Nike Ogoni operations organizational organizations participation perspective political practices problems processes profit programs public relations regulation relationship Retrieved February rhetoric role sector shareholders Shell Shell Nigeria Singapore stakeholders stances Starbucks strategies sustainable development sweatshop theory triple bottom line United Nations University Press values Wal­Mart websites workers York

About the author (2007)

Steve May is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is also currently a Leadership Fellow at the Institute for the Arts and the Humanities and an Ethics Fellow at the Parr Ethics Center, and serves as an ethics researcher and consultant for the Ethics at Work program at Duke University's Kenan Institute for Ethics. His most recent books include Case Studies in Organizational Communication: Ethical Perspectives and Practices and Engaging Organizational Communication Theory and Research: Multiple Perspectives. He is a past forum editor of Management Communication Quarterly. George Cheney is Pforessor of Communication at the University of Utah, where he also serves as Director of Peace and Conflict Studies. In addition, he is Adjunct Professor of Management Communication at the University of Waikato, Hamilton, New Zealand. Cheney has authored, co-authored, or co-edited five books and he had published over 75 journal articles and book chapters. Recognized for both teaching and research, he has lectured, conducted research, and consulted in Western Europe and Latin America, in addition to the United States and New Zealand. He is a past chair of the Organizational Communication Division of the National Communication Association and is a reviews editor for Organization. Juliet Roper is Professor of Management Communication at the Waikato Management School, University of Waikato in Hamilton, New Zealand. She is currently the Sustainability Convenor for the Waikato Management School and representative for the school's membership in the European Academy of Business in Society (EABIS). She is co-author of The Politics of Representation: Election Campaigning and Proportional Representation, and has published articles in many journals, including the Journal of Public Relations Research, Public Relations Review, the Journal of Applied Communication Research,and the Journal of Public Affairs and Corporate Governance.

Bibliographic information

QR code for The Debate over Corporate Social Responsibility
TitleThe Debate over Corporate Social Responsibility
EditorsSteven K. May, George Cheney, Juliet Roper
PublisherOxford University Press, 2007
ISBN0190208368, 9780190208363
Length512 pages
Subjects ›  › 

Business & Economics / Business Communication / General
Business & Economics / Business Ethics
  
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