Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 36
... specialised external publics . Unfortunately , this often goes little further than looking after the internal media ( personnel news- letters , web sites ) . The increasing complexity of managing a business ( due to growing competition ...
... specialised external publics . Unfortunately , this often goes little further than looking after the internal media ( personnel news- letters , web sites ) . The increasing complexity of managing a business ( due to growing competition ...
Page 38
... specialised , performance - oriented , more technological ) , in which practitioners are constantly required to prove themselves . - The term " public relations " no longer describes the field adequately . Some propose replacing it with ...
... specialised , performance - oriented , more technological ) , in which practitioners are constantly required to prove themselves . - The term " public relations " no longer describes the field adequately . Some propose replacing it with ...
Page 39
... specialised than the public relations firm claims . External public relations consultants , in turn , lament that organisations mainly call upon their services in times of severe crisis , or they accuse them of “ brain picking " and ...
... specialised than the public relations firm claims . External public relations consultants , in turn , lament that organisations mainly call upon their services in times of severe crisis , or they accuse them of “ brain picking " and ...
Page 42
... specialised area of expertise that has a significant impact on the well- being of an organisation . The notion ... specialising in this field ( especially if they have acquired some real 42 Luc Pauwels and Baldwin Van Gorp.
... specialised area of expertise that has a significant impact on the well- being of an organisation . The notion ... specialising in this field ( especially if they have acquired some real 42 Luc Pauwels and Baldwin Van Gorp.
Page 64
... specialised in public relations , or whose work domain is restricted to it . The practice of the executive staff used in public relations is very well represented . Research findings indicate that the interest in public relations in the ...
... specialised in public relations , or whose work domain is restricted to it . The practice of the executive staff used in public relations is very well represented . Research findings indicate that the interest in public relations in the ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia