Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-5 of 63
Page 15
... ment also issued press reports in periodical publications and held press conferences . Not much research has been carried out for the period of the Anschluss and Second World War - in contrast with Germany - but it is obvious that ...
... ment also issued press reports in periodical publications and held press conferences . Not much research has been carried out for the period of the Anschluss and Second World War - in contrast with Germany - but it is obvious that ...
Page 17
... ment the increasing importance of the communications branch ( cf. Früh- bauer 2002 ) . The fact that there are so many “ smallish ” associations is an Austrian speciality – Austria has the largest number of associations and societies of ...
... ment the increasing importance of the communications branch ( cf. Früh- bauer 2002 ) . The fact that there are so many “ smallish ” associations is an Austrian speciality – Austria has the largest number of associations and societies of ...
Page 32
... ment , probably with a view to brush up its image that had been somewhat tarnished by the country's controversial colonial past . Not much later , Belgium became the third European country to join the International Public Relations ...
... ment , probably with a view to brush up its image that had been somewhat tarnished by the country's controversial colonial past . Not much later , Belgium became the third European country to join the International Public Relations ...
Page 34
... ment training . However , it is not easy to find interesting positions for trainees in organisations year after year . Students inevitably lack the nec- essary skills and experience to contribute meaningfully to the activities of an ...
... ment training . However , it is not easy to find interesting positions for trainees in organisations year after year . Students inevitably lack the nec- essary skills and experience to contribute meaningfully to the activities of an ...
Page 40
... ment level ( thirteen out of thirty - one ) or even at the higher management level ( twelve out of thirty - one ) , though this does not nec- essarily mean that they are involved in strategic decision - making . Most public relations or ...
... ment level ( thirteen out of thirty - one ) or even at the higher management level ( twelve out of thirty - one ) , though this does not nec- essarily mean that they are involved in strategic decision - making . Most public relations or ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia