Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-5 of 40
Page 10
... of Leiden in the Netherlands , but most of the time working on projects in the former Eastern countries . Civil society is taking over the role of mass media and politics in the formation of public opinion . In fact , he writes , civil ...
... of Leiden in the Netherlands , but most of the time working on projects in the former Eastern countries . Civil society is taking over the role of mass media and politics in the formation of public opinion . In fact , he writes , civil ...
Page 38
... media relations for the non - profit sector ; top managers ' perception of communications management ; financial communication ; evaluating media ... mass media . There is a clear divide between the strategic and the purely opera- tional ...
... media relations for the non - profit sector ; top managers ' perception of communications management ; financial communication ; evaluating media ... mass media . There is a clear divide between the strategic and the purely opera- tional ...
Page 48
... media- topics in the media themselves . The trilogy of ancient society , industrial society and post - industrial so- ciety coined by Bell ( 1976 ) always offers the application of the same prin- ciple , namely , the networking of mass ...
... media- topics in the media themselves . The trilogy of ancient society , industrial society and post - industrial so- ciety coined by Bell ( 1976 ) always offers the application of the same prin- ciple , namely , the networking of mass ...
Page 64
... of the international organisations . Reinforcement of local capacities is one of the objectives the majority of international organisations want to achieve . This means that they in- tend to transfer some of their activities ( advocacy , ...
... of the international organisations . Reinforcement of local capacities is one of the objectives the majority of international organisations want to achieve . This means that they in- tend to transfer some of their activities ( advocacy , ...
Page 69
... of Bosnia - Herzegovina . Proceedings of the Fourth International Con- ference " Enterprise in Transition " , 91–93 . Split . Dominick , Joseph R. ( 1996 ) . The Dynamics of Mass Communication ( 5th edn . ) . New York : McGraw - Hill ...
... of Bosnia - Herzegovina . Proceedings of the Fourth International Con- ference " Enterprise in Transition " , 91–93 . Split . Dominick , Joseph R. ( 1996 ) . The Dynamics of Mass Communication ( 5th edn . ) . New York : McGraw - Hill ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia