Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-5 of 82
Page xi
... public relations but also in how that critical organisational function varies across countries in Eur- ope . Taken together , the chapters expose the extraordinary pace of the development of public relations in Europe . Individual ...
... public relations but also in how that critical organisational function varies across countries in Eur- ope . Taken together , the chapters expose the extraordinary pace of the development of public relations in Europe . Individual ...
Page 20
... public relations practitioner in Austria without having to pass any exams or fulfil certain legal requirements , public rela- tions courses are of paramount importance . 2.4 . How language shapes the development of public relations In ...
... public relations practitioner in Austria without having to pass any exams or fulfil certain legal requirements , public rela- tions courses are of paramount importance . 2.4 . How language shapes the development of public relations In ...
Page 30
... public relations in Belgium Public relations consultancy by independent advisors or public rela- tions firms ... development of public relations The discipline of public relations has , quite literally , acquired a place in many ...
... public relations in Belgium Public relations consultancy by independent advisors or public rela- tions firms ... development of public relations The discipline of public relations has , quite literally , acquired a place in many ...
Page 45
... development of the communication system . Public relations is a strategy for using communication processes to generate desired effects by constructing ... development of public Intermezzo: A constructivistic approach to public relations.
... development of the communication system . Public relations is a strategy for using communication processes to generate desired effects by constructing ... development of public Intermezzo: A constructivistic approach to public relations.
Page 46
A Nation-by-Nation Introduction to Public Relations Theory and Practice Betteke van Ruler, Dejan Vercic. interrelate them . Furthermore , since the development of public relations relies heavily on a continuous process of constructing ...
A Nation-by-Nation Introduction to Public Relations Theory and Practice Betteke van Ruler, Dejan Vercic. interrelate them . Furthermore , since the development of public relations relies heavily on a continuous process of constructing ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia