Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-5 of 80
Page 25
... advertising , for example , public relations is more resistant to recession . However , although the market is growing , it is expected that it will become saturated in the medium term , both for agencies and within companies . Fairly ...
... advertising , for example , public relations is more resistant to recession . However , although the market is growing , it is expected that it will become saturated in the medium term , both for agencies and within companies . Fairly ...
Page 30
... advertising agencies be- came more closely involved in the public relations business , most likely for economic reasons . The onset of recession , the saturation of the mar- ket and the inherently unpredictable impact of advertising ...
... advertising agencies be- came more closely involved in the public relations business , most likely for economic reasons . The onset of recession , the saturation of the mar- ket and the inherently unpredictable impact of advertising ...
Page 33
... advertising , and marketing communications . Choosing one of these options within communications management training ... advertisements tend to combine or even Belgium 33.
... advertising , and marketing communications . Choosing one of these options within communications management training ... advertisements tend to combine or even Belgium 33.
Page 49
... advertising , no election victory without public opinion , no culture with- out television , and no public trust without public relations . In other words , nothing is relevant and nothing is real if it cannot be found in the media ...
... advertising , no election victory without public opinion , no culture with- out television , and no public trust without public relations . In other words , nothing is relevant and nothing is real if it cannot be found in the media ...
Page 64
... advertising in elec- tronic and print media is a major tool of communication . Very few com- panies use press releases and press conferences . In addition , in organisa- tional terms there are no units specialised in public relations ...
... advertising in elec- tronic and print media is a major tool of communication . Very few com- panies use press releases and press conferences . In addition , in organisa- tional terms there are no units specialised in public relations ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia