Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 13
... administration and economics . In addition , public relations experts in Austria set great store by advanced vocational training with 94.3 per cent regularly attending public rela- tions courses . In 1987 , 85.4 per cent of public ...
... administration and economics . In addition , public relations experts in Austria set great store by advanced vocational training with 94.3 per cent regularly attending public rela- tions courses . In 1987 , 85.4 per cent of public ...
Page 16
... administration were set up . In the state and public sectors , public relations developed more swiftly than in the business world , in particular within pressure groups , the Chamber of Commerce , political parties and public offices ...
... administration were set up . In the state and public sectors , public relations developed more swiftly than in the business world , in particular within pressure groups , the Chamber of Commerce , political parties and public offices ...
Page 21
... administration and society Despite the worldwide recession of 2001 , the public relations branch in Austria is expanding enormously , with annual growth rates of up to 30 per cent on average ( Zowack 2000 ) . This trend was also ...
... administration and society Despite the worldwide recession of 2001 , the public relations branch in Austria is expanding enormously , with annual growth rates of up to 30 per cent on average ( Zowack 2000 ) . This trend was also ...
Page 35
... administration and society Public relations in Belgium has progressively extended its scope and it has , moreover , also gained some depth . The notion of communication management has gradually moved beyond merely catering for the media ...
... administration and society Public relations in Belgium has progressively extended its scope and it has , moreover , also gained some depth . The notion of communication management has gradually moved beyond merely catering for the media ...
Page 59
... administration and society The PR practice , as known from developed market economies , did not exist in Bosnia - Herzegovina ( B - H ) until about ten years ago . Only with the economic and political reforms in Bosnia - Herzegovina ...
... administration and society The PR practice , as known from developed market economies , did not exist in Bosnia - Herzegovina ( B - H ) until about ten years ago . Only with the economic and political reforms in Bosnia - Herzegovina ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia