Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 2
... International Public Relations Research Symposium in Lake Bled , Slovenia , 4-7 July , 2002. This discus- sion was the first part of the Public Relations in Europe project and eventually led to the development of this book . A ...
... International Public Relations Research Symposium in Lake Bled , Slovenia , 4-7 July , 2002. This discus- sion was the first part of the Public Relations in Europe project and eventually led to the development of this book . A ...
Page 3
... public relations and start a true dialogue between the continents in order to learn from each other . Especially in the discussion at the International Public Relations Research Sympo- sium in Bled it became obvious that we need to ...
... public relations and start a true dialogue between the continents in order to learn from each other . Especially in the discussion at the International Public Relations Research Sympo- sium in Bled it became obvious that we need to ...
Page 11
... Public Relations , Public Affairs and Corporate Communications in the New Millennium : The Future . Proceedings of the 7th International Public Relations Research Symposium , 7–8 July 2000 , Lake Bled , Slovenia , 41–63 . Ljubljana ...
... Public Relations , Public Affairs and Corporate Communications in the New Millennium : The Future . Proceedings of the 7th International Public Relations Research Symposium , 7–8 July 2000 , Lake Bled , Slovenia , 41–63 . Ljubljana ...
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A Nation-by-Nation Introduction to Public Relations Theory and Practice ... public rela- tions experts were men ; twenty years later the opposite is true with ... international trends . The negative consequences of feminisation mooted in ...
A Nation-by-Nation Introduction to Public Relations Theory and Practice ... public rela- tions experts were men ; twenty years later the opposite is true with ... international trends . The negative consequences of feminisation mooted in ...
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A Nation-by-Nation Introduction to Public Relations Theory and Practice Betteke van Ruler, Dejan Vercic. tracted international attention with his consensus - oriented public relations approach , proved by the conferences that were ...
A Nation-by-Nation Introduction to Public Relations Theory and Practice Betteke van Ruler, Dejan Vercic. tracted international attention with his consensus - oriented public relations approach , proved by the conferences that were ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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