Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page v
... reflective paradigm of public relations . 121 Susanne Holmström Chapter 9. France . . 135 Valérie Carayol Chapter 10. Germany . 153 Günter Bentele and Ivonne Junghänel Chapter 11. Greece . . Prodromos Yannas Chapter 12. Hungary.
... reflective paradigm of public relations . 121 Susanne Holmström Chapter 9. France . . 135 Valérie Carayol Chapter 10. Germany . 153 Günter Bentele and Ivonne Junghänel Chapter 11. Greece . . Prodromos Yannas Chapter 12. Hungary.
Page vii
... 459 Chapter 28. United Kingdom 467 Eric Koper Chapter 29. New perspectives of public relations in Europe Günter Bentele 485 Authors 497 Acknowledgements This book could not have been produced without the Table of contents vii.
... 459 Chapter 28. United Kingdom 467 Eric Koper Chapter 29. New perspectives of public relations in Europe Günter Bentele 485 Authors 497 Acknowledgements This book could not have been produced without the Table of contents vii.
Page 1
... Ben- tele and Szyska ( 1995 ) , for example , refer to Krups as the first company with a department dedicated to press relations , set up in 1870. L'Etang ( 1999 ) places the beginning of public relations in England in the 1920s . Van ...
... Ben- tele and Szyska ( 1995 ) , for example , refer to Krups as the first company with a department dedicated to press relations , set up in 1870. L'Etang ( 1999 ) places the beginning of public relations in England in the 1920s . Van ...
Page 10
... Bentele , of the University of Leipzig in Germany , wrote the fi- nal chapter in this book . He is the 2004 ... Bentele gives us food for thought in his closing remarks on New Ways for Public Relations in Europe . References Bentele ...
... Bentele , of the University of Leipzig in Germany , wrote the fi- nal chapter in this book . He is the 2004 ... Bentele gives us food for thought in his closing remarks on New Ways for Public Relations in Europe . References Bentele ...
Page 11
... Bentele , Günter and Peter Szyska ( eds . ) ( 1995 ) . PR - Ausbildung in Deutschland . Entwick- lung , Bestandsaufnahme und Perspektiven [ Public relations education in Germany . De- velopment , Status quo and perspectives ] . Opladen ...
... Bentele , Günter and Peter Szyska ( eds . ) ( 1995 ) . PR - Ausbildung in Deutschland . Entwick- lung , Bestandsaufnahme und Perspektiven [ Public relations education in Germany . De- velopment , Status quo and perspectives ] . Opladen ...
Contents
Chapter 17 Norway | 277 |
Chapter 18 Poland | 291 |
Public sphere as central concept of public relations | 309 |
Chapter 19 Portugal | 317 |
Chapter 20 Russia | 331 |
Chapter 21 Serbia and Montenegro | 347 |
Chapter 22 Slovakia | 363 |
Chapter 23 Slovenia | 375 |
Chapter 8 Finland | 107 |
The reflective paradigm of public relations | 121 |
Chapter 9 France | 135 |
Chapter 10 Germany | 153 |
Chapter 11 Greece | 169 |
Chapter 12 Hungary | 185 |
Chapter 13 Ireland | 201 |
The transitional approach to public relations | 217 |
Chapter 14 Italy | 227 |
Chapter 15 Malta | 245 |
Chapter 16 The Netherlands | 261 |
Civil society and public relations | 387 |
Chapter 24 Spain | 393 |
Chapter 25 Sweden | 413 |
Chapter 26 Switzerland | 425 |
Chapter 27 Turkey | 441 |
Consensusoriented public relations COPR A concept for planning and evaluation of public relations | 459 |
Chapter 28 United Kingdom | 467 |
Chapter 29 New perspectives of public relations in Europe | 485 |
Authors | 497 |
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies Comunicación countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela Relaciones Públicas relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia