Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice

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Betteke van Ruler, Dejan Vercic
Walter de Gruyter, Aug 22, 2008 - Language Arts & Disciplines - 515 pages

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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Contents

Chapter 17 Norway
277
Chapter 18 Poland
291
Public sphere as central concept of public relations
309
Chapter 19 Portugal
317
Chapter 20 Russia
331
Chapter 21 Serbia and Montenegro
347
Chapter 22 Slovakia
363
Chapter 23 Slovenia
375

Chapter 8 Finland
107
The reflective paradigm of public relations
121
Chapter 9 France
135
Chapter 10 Germany
153
Chapter 11 Greece
169
Chapter 12 Hungary
185
Chapter 13 Ireland
201
The transitional approach to public relations
217
Chapter 14 Italy
227
Chapter 15 Malta
245
Chapter 16 The Netherlands
261
Civil society and public relations
387
Chapter 24 Spain
393
Chapter 25 Sweden
413
Chapter 26 Switzerland
425
Chapter 27 Turkey
441
Consensusoriented public relations COPR A concept for planning and evaluation of public relations
459
Chapter 28 United Kingdom
467
Chapter 29 New perspectives of public relations in Europe
485
Authors
497
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About the author (2008)

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

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