Exploring LanguageAddison-Wesley Longman, Incorporated, 1997 - Language Arts & Disciplines |
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Page 42
... WORDS I CAN SELL YOU ANYTHING William Lutz Topical Considerations 1. Like the eggs sucked dry by weasels , weasel words are hollow . They appear to contain lexical meaning and value , yet on closer inspection they say " just the ...
... WORDS I CAN SELL YOU ANYTHING William Lutz Topical Considerations 1. Like the eggs sucked dry by weasels , weasel words are hollow . They appear to contain lexical meaning and value , yet on closer inspection they say " just the ...
Page 43
... weasel words . In his concluding remarks , Lutz summarizes his advice ( paragraph 50 ) reminding readers that their only defense against advertising is " to develop and use a strong critical reading , listening , and looking ability ...
... weasel words . In his concluding remarks , Lutz summarizes his advice ( paragraph 50 ) reminding readers that their only defense against advertising is " to develop and use a strong critical reading , listening , and looking ability ...
Page 44
... weasel words . Why end with a poem about advertising in general when the essay deals with a very specific subject - weasel words ? In straining to be funny and entertaining , Lutz made a poor choice for an ending . Second , it's not ...
... weasel words . Why end with a poem about advertising in general when the essay deals with a very specific subject - weasel words ? In straining to be funny and entertaining , Lutz made a poor choice for an ending . Second , it's not ...
Contents
CHAPTER | 1 |
SOME PERSONAL BEGINNINGS | 8 |
Talking in the New Land | 14 |
Copyright | |
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According action advertising agree American argues argument attitude audience authors become begins behavior believe calls cites claim clearly collective color communication consider course create culture describe disabilities effective efforts emotional English especially essay ethnic euphemisms example experience expression fact feel final gender gives hand human humor idea identity illustrates implies important individual instance insult interesting issues kind lack language less linguistic male meaning object offer Open for discussion opinion paragraph perhaps phrase piece political possible probably problem propaganda question readers reason reference response Rhetorical Considerations rules says seems sense sentence sexual social sound speak speaker specific speech statement suggests talk things tone Topical Considerations woman women words writing young