Exploring LanguageAddison-Wesley Longman, Incorporated, 1997 - Language Arts & Disciplines |
From inside the book
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Page 50
... illustrates , the language of advertising violates rules of grammar in , for example , its use of double negatives and its lack of parallelism . But more serious is the fact that advertising also violates " rules " of truth . Big ...
... illustrates , the language of advertising violates rules of grammar in , for example , its use of double negatives and its lack of parallelism . But more serious is the fact that advertising also violates " rules " of truth . Big ...
Page 51
... illustrates how professional jargon serves as a kind of linguistic fig leaf - for example , making a bad product " sing " its way into the consumer's life . 4. The suggestion that FDR would have made a great adman for detergent is very ...
... illustrates how professional jargon serves as a kind of linguistic fig leaf - for example , making a bad product " sing " its way into the consumer's life . 4. The suggestion that FDR would have made a great adman for detergent is very ...
Page 60
... illustrate his point ; but his tone is less cynical and bitter than it is dismayed that established writers could crank out ... illustrates the staleness of imagery and lack of precision that he subdivides and discusses in the subsequent ...
... illustrate his point ; but his tone is less cynical and bitter than it is dismayed that established writers could crank out ... illustrates the staleness of imagery and lack of precision that he subdivides and discusses in the subsequent ...
Contents
CHAPTER | 1 |
SOME PERSONAL BEGINNINGS | 8 |
Talking in the New Land | 14 |
Copyright | |
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According action advertising agree American argues argument attitude audience authors become begins behavior believe calls cites claim clearly collective color communication consider course create culture describe disabilities effective efforts emotional English especially essay ethnic euphemisms example experience expression fact feel final gender gives hand human humor idea identity illustrates implies important individual instance insult interesting issues kind lack language less linguistic male meaning object offer Open for discussion opinion paragraph perhaps phrase piece political possible probably problem propaganda question readers reason reference response Rhetorical Considerations rules says seems sense sentence sexual social sound speak speaker specific speech statement suggests talk things tone Topical Considerations woman women words writing young