Exploring LanguageAddison-Wesley Longman, Incorporated, 1997 - Language Arts & Disciplines |
From inside the book
Results 1-3 of 18
Page 44
... advertising in general when the essay deals with a very specific subject - weasel words ? In straining to be funny ... ADVERTISING Charles O'Neill Topical Considerations 1. Open for discussion . Many students will recall the campaign to ...
... advertising in general when the essay deals with a very specific subject - weasel words ? In straining to be funny ... ADVERTISING Charles O'Neill Topical Considerations 1. Open for discussion . Many students will recall the campaign to ...
Page 46
... advertising - one that is neither damning nor naive . He makes the point the clamor over Old Joe underscores America's ambivalence about advertising . The reference to the ad campaign serves as a springboard to the rest of the ...
... advertising - one that is neither damning nor naive . He makes the point the clamor over Old Joe underscores America's ambivalence about advertising . The reference to the ad campaign serves as a springboard to the rest of the ...
Page 50
... advertising violates rules of grammar in , for example , its use of double negatives and its lack of parallelism . But more serious is the fact that advertising also violates " rules " of truth . Big , simple claims such as " Coke Is It ...
... advertising violates rules of grammar in , for example , its use of double negatives and its lack of parallelism . But more serious is the fact that advertising also violates " rules " of truth . Big , simple claims such as " Coke Is It ...
Contents
CHAPTER | 1 |
SOME PERSONAL BEGINNINGS | 8 |
Talking in the New Land | 14 |
Copyright | |
7 other sections not shown
Other editions - View all
Common terms and phrases
According action advertising agree American argues argument attitude audience authors become begins behavior believe calls cites claim clearly collective color communication consider course create culture describe disabilities effective efforts emotional English especially essay ethnic euphemisms example experience expression fact feel final gender gives hand human humor idea identity illustrates implies important individual instance insult interesting issues kind lack language less linguistic male meaning object offer Open for discussion opinion paragraph perhaps phrase piece political possible probably problem propaganda question readers reason reference response Rhetorical Considerations rules says seems sense sentence sexual social sound speak speaker specific speech statement suggests talk things tone Topical Considerations woman women words writing young