Exploring LanguageAddison-Wesley Longman, Incorporated, 1997 - Language Arts & Disciplines |
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Page ii
... William Lutz The Language of Advertising Charles A. O'Neill ADVERTISING CASE STUDIES Printed Noise George F. Will Euphemisms for the Fat of the Land Diane White A Word From Our Sponsor Patricia Volk 27 7588 42 44 47 47 48 50 CHAPTER 4 ...
... William Lutz The Language of Advertising Charles A. O'Neill ADVERTISING CASE STUDIES Printed Noise George F. Will Euphemisms for the Fat of the Land Diane White A Word From Our Sponsor Patricia Volk 27 7588 42 44 47 47 48 50 CHAPTER 4 ...
Page v
... William Lutz 159 EUPHEMISMS : SUGARCOATING REALITY 160 Euphemisms Hugh Rawson 160 Talking DOWN Nathan Cobb 162 8 རྱ 15559 PROFESSIONAL JARGON : LANGUAGE OF THE TRADE 164 Doctor Talk Diane Johnson 164 It May Not Be English , But It's ...
... William Lutz 159 EUPHEMISMS : SUGARCOATING REALITY 160 Euphemisms Hugh Rawson 160 Talking DOWN Nathan Cobb 162 8 རྱ 15559 PROFESSIONAL JARGON : LANGUAGE OF THE TRADE 164 Doctor Talk Diane Johnson 164 It May Not Be English , But It's ...
Page 42
... William Lutz Topical Considerations 1. Like the eggs sucked dry by weasels , weasel words are hollow . They appear to contain lexical meaning and value , yet on closer inspection they say " just the opposite , or nothing at all ...
... William Lutz Topical Considerations 1. Like the eggs sucked dry by weasels , weasel words are hollow . They appear to contain lexical meaning and value , yet on closer inspection they say " just the opposite , or nothing at all ...
Contents
CHAPTER | 1 |
SOME PERSONAL BEGINNINGS | 8 |
Talking in the New Land | 14 |
Copyright | |
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advertising African African American American American Sign Language argues argument attitude audience authors behavior biased language bidialectalism bilingual black English Bosmajian cites claim Cohn Coleman color communication Connors context culture dialect disabilities doublespeak effective emotional English language essay ethnic euphemisms example experience fact feel female gender grammar Guinier Hayakawa human humor images implies instance insult jargon jokes journalese journalists Kakutani language collective linguistic Maggio Malcolm X male meaning metaphors Nathan Cobb Naylor Nilsen noun Open for discussion paragraph 9 Pedrosa perhaps phrase piece Pinker political probably problem propaganda question racial readers reference Rhetorical Considerations S. I. Hayakawa Saddam Hussein says seems sense sentence sexist sexual Simon slang Smitherman social sound speak speaker specific statement stereotypes suggests talk Tannen television tone Topical Considerations Updike uptalk usage William Lutz woman women words writing Yemma