Exploring LanguageAddison-Wesley Longman, Incorporated, 1997 - Language Arts & Disciplines |
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Page ii
... Charles G. Russell and Paul Many Caryl Rivers Edward S. Herman 22 22 22 34 34 ↓ ↓ ñ o g 37 40 42 30 MANIPULATION OR ART ? With These Words I Can Sell You Anything William Lutz The Language of Advertising Charles A. O'Neill ADVERTISING ...
... Charles G. Russell and Paul Many Caryl Rivers Edward S. Herman 22 22 22 34 34 ↓ ↓ ñ o g 37 40 42 30 MANIPULATION OR ART ? With These Words I Can Sell You Anything William Lutz The Language of Advertising Charles A. O'Neill ADVERTISING ...
Page 44
... Charles O'Neill Topical Considerations 1. Open for discussion . Many students will recall the campaign to have Joe Camel banned from advertising . 2. Open for discussion . 3. O'Neill says that writers must " glamorize the superficial ...
... Charles O'Neill Topical Considerations 1. Open for discussion . Many students will recall the campaign to have Joe Camel banned from advertising . 2. Open for discussion . 3. O'Neill says that writers must " glamorize the superficial ...
Page 50
... Charles O'Neill says in " The Language of Advertising , " one of the familiar charges against advertising is that is sells daydreams . Volk is making a similar claim . The power of the ad writer's word is " virtually limitless . " New ...
... Charles O'Neill says in " The Language of Advertising , " one of the familiar charges against advertising is that is sells daydreams . Volk is making a similar claim . The power of the ad writer's word is " virtually limitless . " New ...
Contents
CHAPTER | 1 |
SOME PERSONAL BEGINNINGS | 8 |
Talking in the New Land | 14 |
Copyright | |
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According action advertising agree American argues argument attitude audience authors become begins behavior believe calls cites claim clearly collective color communication consider course create culture describe disabilities effective efforts emotional English especially essay ethnic euphemisms example experience expression fact feel final gender gives hand human humor idea identity illustrates implies important individual instance insult interesting issues kind lack language less linguistic male meaning object offer Open for discussion opinion paragraph perhaps phrase piece political possible probably problem propaganda question readers reason reference response Rhetorical Considerations rules says seems sense sentence sexual social sound speak speaker specific speech statement suggests talk things tone Topical Considerations woman women words writing young