The Macmillan Reader
Longman, 2002 - Language Arts & Disciplines - 562 pages
Featuring the same superior teaching apparatus and thought-provoking selections as its widely-praised parent text, The Longman Reader, Brief Edition is an all new, shorter, more portable alternative to the best-selling, rhetorically-organized original, The Longman Reader (formerly titled The Macmillan Reader ).
Results 1-3 of 68
The following selection, revised for this text, is part of a work in progress on the
way propaganda techniques are used to sell products and political candidates.
Pre-Reading Journal Entry How susceptible are you to ads and commercials?
What is propaganda? What mistaken associations do people often have with this
term? 3. What are "weasel words"? How do they trick listeners? 4. Why does
McClintock believe we should be better informed about propaganda techniques?
The introduction to your proposal should identify who or what is to be promoted,
and the thesis or plan of development should indicate the specific propaganda
techniques you suggest. In the paper's supporting paragraphs, explain how these
What people are saying - Write a review
THE READING PROCESS
ETHICS AND MORALITY
THE WRITING PROCESS
52 other sections not shown