Thriving on Chaos: Handbook for a Management RevolutionThe national bestseller that offers prescriptions for an economic world turned upside down. "Enough inspiration and information to feed American management for years."-- "Industry Week" A "New York Times" bestseller for eleven months."Enough inspiration and information to feed American managers for years." "--Industry Week" "A provocative and worthwhile book, loaded with sound advice on how to manage our institutions in a world in which the old ways do not seem to work." "--Across the Board" |
From inside the book
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Page 239
... word- of - mouth campaign . " ... [ T ] he company must decide who should receive the message - and who from within the company should deliver it . By the nature of word - of- mouth communications , it is not possible to spread the 239.
... word- of - mouth campaign . " ... [ T ] he company must decide who should receive the message - and who from within the company should deliver it . By the nature of word - of- mouth communications , it is not possible to spread the 239.
Page 240
... Word of mouth is governed by the 90-10 rule : " 90 percent of the world is influenced by the other 10 percent . " . . . A word - of - mouth campaign should be based on targeted communication . Word of mouth is not an efficient means for ...
... Word of mouth is governed by the 90-10 rule : " 90 percent of the world is influenced by the other 10 percent . " . . . A word - of - mouth campaign should be based on targeted communication . Word of mouth is not an efficient means for ...
Page 241
... word - of - mouth campaign . A 125 - page presentation of what became the book's principal findings was first bound in 1980 , fully two years before the book was published , and circulated ... WORD - OF - MOUTH MARKETING SYSTEMATIC / 1-5.
... word - of - mouth campaign . A 125 - page presentation of what became the book's principal findings was first bound in 1980 , fully two years before the book was published , and circulated ... WORD - OF - MOUTH MARKETING SYSTEMATIC / 1-5.
Contents
Using the Prescriptions The Essentials of Proactive | 35 |
3 | 59 |
47 | 68 |
Copyright | |
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achieve American average become boss champions Chaparral competitive competitors corporate cost create distribution Domino's Pizza emphasize employees engineers executive experience factory failure fast Federal Express firm's firms flexibility Ford Frito-Lay front line front-line functions Hewlett-Packard idea important incentive industry innovation instance involvement Japan Japanese leaders leadership listening machine manufacturing Masaaki Imai McKesson measurement meeting ment middle managers Milliken million Nordstrom Nucor Corporation operations opportunity organization percent performance plant prescriptions problem Procter & Gamble profit Regis McKenna reports responsiveness retailing Roger Milliken role ServiceMaster share skills small starts spend staff Stew Leonard's strategy success supervisors suppliers talk things tion turn U.S. Steel unit vision week workers Worthington Industries