Designing and Executing Strategy in Aviation ManagementDesigning and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science. |
Contents
Carving Out a Strategy | |
The Generic Strategies | |
Differentiation Strategies | |
BestCost Producer Strategy | |
The Essence of Competitive Strategies | |
Can any Strategic Position be Copied? | |
Other editions - View all
Designing and Executing Strategy in Aviation Management Triant G. Flouris,Sharon L. Oswald Limited preview - 2006 |
Designing and Executing Strategy in Aviation Management Triant G. Flouris,Sharon L. Oswald Limited preview - 2016 |
Common terms and phrases
achieve activities Air Transport aircraft airline industry airport alliance American Airlines aviation industry billion Boeing British Airways buyer Cargo carriers Chapter company’s competitive advantage competitive strategy competitors Continental Continental Airlines Continental Lite core competencies corporate governance corporate strategy corporate values costs decisions Delta Denver International Airport differentiation strategy e-commerce economic employees environmental scanning example external environment firm’s fleet flexibility flight focus future global Growth Strategies Harvard Business implementation important increase integration Jet Airways JetBlue low-cost carriers low-cost leader low-cost leadership Lufthansa maintenance manufacturing market share marketplace means mission statement monitoring needs niche strategy objectives offer operations opportunities organization Organizational Structure outsourcing passengers percent performance planning Porter position product or service profitability rival firms Ryanair SBUs scenarios segment SkyEurope Southwest Airlines specific strategic management suppliers SWOT analysis today’s turnaround value chain vision