Exploring LanguageGary Goshgarian |
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Page 95
... strategy based on an idea that will attract and hold the atten- tion of the targeted consumer audience . The strategy may include strong cre- ative execution , repetition for sheer impact , or a straightforward presentation of product ...
... strategy based on an idea that will attract and hold the atten- tion of the targeted consumer audience . The strategy may include strong cre- ative execution , repetition for sheer impact , or a straightforward presentation of product ...
Page 97
... strategy is built . The creative people in the advertising business are well aware that consumers do not watch television or read magazines in order to see ads . Ads have to earn the right to be seen , read , and heard : 21 22 22 23 ...
... strategy is built . The creative people in the advertising business are well aware that consumers do not watch television or read magazines in order to see ads . Ads have to earn the right to be seen , read , and heard : 21 22 22 23 ...
Page 128
... strategy ? Does the shock value reinforce the message of the ad ? 3. Although much of this ad consists of a photograph , there is some copy , set in three different sizes of print . In the largest type and at the top is the line ...
... strategy ? Does the shock value reinforce the message of the ad ? 3. Although much of this ad consists of a photograph , there is some copy , set in three different sizes of print . In the largest type and at the top is the line ...
Contents
Simplicity WILLIAM ZINSSER | 13 |
Freewriting PETER ELBOW | 19 |
Revising Your Own Manuscript | 28 |
Copyright | |
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African agree American argument bilingual bilingual education Black English called charged language Charles O'Neill Chinese claim communication Consider culture describe dictionary discourse discussion doublespeak effective English language Eudora Welty euphemisms example Explain your answer fact feel female gender George Orwell girls give guage hear Indians insult Johnny Connors journalese kind linguistic listen look Malcolm X male masculine mean mother newspaper nonsexist Orwell paragraph Pepsi Persian Gulf War person phrases piece political propaganda purple queer racial racist reader refer Rhetorical Considerations S. I. Hayakawa Saddam Hussein sentence sexist sexual slanting social sound speak speech stereotypes style symbols talk television tell thing tion Topical Considerations usage voice weasel words William Lutz woman women Write a paper Write an essay Writing Assignments