Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

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Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
Routledge, Nov 9, 2018 - Language Arts & Disciplines - 334 pages
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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

 

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Contents

List of Contributors
Country ProductCountry CountryofOrigin Brand Origin or Place Image?
CountryofOrigin
Nation Branding ProductCountry Images and Country Rankings
Evaluation of Nation Brand Indexes
A Social Psychological Perspective
Mediating National Anxieties via Stereotyping the French Threatening
Their Accuracy Convergence
Some Reflections
Mediated Public Diplomacy as a Function of Government Strategic Issue
From Messages to Relationships
AgendaSetting
Networking and Networks in Country Images
Analyzing Value Drivers and Effects of 4D Country Images on Stakeholders
Bridging Disciplinary Perspectives
Index

The Global Construction of National Reputation

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About the author (2018)

Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.

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