The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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Penguin, Mar 26, 2013 - Business & Economics - 272 pages
What if charisma could be taught?

The charisma myth is the idea that charisma is a fundamental, inborn quality—you either have it (Bill Clinton, Steve Jobs, Oprah) or you don’t. But that’s simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone.

Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn’t mean transforming your fundamental personality. It’s about adopting a series of specific practices that fit in with the personality you already have.

The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring.

 

Contents

Introduction
1
Charisma Demystified
9
Presence Power and Warmth
13
The Obstacles to Presence Power and Warmth
27
Overcoming the Obstacles
43
Creating Charismatic Mental States
67
Different Charisma Styles
98
Charismatic First Impressions
115
Speakingand Listeningwith Charisma
128
Charismatic Body Language
143
Difficult Situations
165
Presenting with Charisma
187
Charisma in a Crisis
201
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About the author (2013)

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.

For more information about the book, please visit: www.CharismaMyth.com

For more information about Olivia Fox Cabane, please visit: www.AskOlivia.com

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