The Debate Over Corporate Social ResponsibilityAssociate Professor Department of Communication Studies Steven K May, Steven K. May, George Cheney, Professor Department of Communication George Cheney, Juliet Roper, Associate Professor Department of Management Communication Juliet Roper Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world. |
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His research interests Public Relations Review , Journal of Applied Com -
concern the systemic transformation of markets tomunication Research , Journal
of Public Affairs , ward sustainable development . With two books on and
Corporate ...
His research interests Public Relations Review , Journal of Applied Com -
concern the systemic transformation of markets tomunication Research , Journal
of Public Affairs , ward sustainable development . With two books on and
Corporate ...
Page xviii
Editor of the Journal of Corporate Citizenship and is the General Editor for 2007 –
8 , and is a former Mette Morsing ( Ph . D . , Copenhagen Business director of the
Corporate Citizenship Unit at School , 1993 ) is Associate Professor and ...
Editor of the Journal of Corporate Citizenship and is the General Editor for 2007 –
8 , and is a former Mette Morsing ( Ph . D . , Copenhagen Business director of the
Corporate Citizenship Unit at School , 1993 ) is Associate Professor and ...
Page xx
He also edited historical social and legal efforts to secure and Public Relations in
Asia : An Anthology ( 2004 ) . He expand universal human rights . is Associate
Editor of the Journal of Communication Management and on the editorial board
of ...
He also edited historical social and legal efforts to secure and Public Relations in
Asia : An Anthology ( 2004 ) . He expand universal human rights . is Associate
Editor of the Journal of Communication Management and on the editorial board
of ...
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Contents
Overview | 3 |
Why Now? How? | 15 |
A New Generation of Global Corporate Social Responsibility | 30 |
Copyright | |
28 other sections not shown
Other editions - View all
The Debate Over Corporate Social Responsibility Steve Kent May,George Cheney,Juliet Roper Limited preview - 2007 |
The Debate over Corporate Social Responsibility Steven K. May,George Cheney,Juliet Roper Limited preview - 2007 |
The Debate over Corporate Social Responsibility Steven K. May,George Cheney,Juliet Roper Limited preview - 2007 |
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