Exploring LanguageGary Goshgarian |
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Page 73
... weasel words . Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all . Weasel words get their name from the way weasels eat the eggs they find in the nests of other ...
... weasel words . Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all . Weasel words get their name from the way weasels eat the eggs they find in the nests of other ...
Page 74
... weasel words in advertising : Examine weasel words closely and you'll find that they're as hollow as any egg sucked by a weasel . Weasel words appear to say one thing when in fact they say the oppo- site , or nothing at all . 3 4 5 ...
... weasel words in advertising : Examine weasel words closely and you'll find that they're as hollow as any egg sucked by a weasel . Weasel words appear to say one thing when in fact they say the oppo- site , or nothing at all . 3 4 5 ...
Page 81
... words , the words the advertiser didn't use . Since each of us fills in the claim differently , the ad and the ... WEASEL WORDS A lot of ads don't fall neatly into one category or another because they use a variety of different devices ...
... words , the words the advertiser didn't use . Since each of us fills in the claim differently , the ad and the ... WEASEL WORDS A lot of ads don't fall neatly into one category or another because they use a variety of different devices ...
Contents
Simplicity WILLIAM ZINSSER | 13 |
Freewriting PETER ELBOW | 19 |
Revising Your Own Manuscript | 28 |
Copyright | |
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Common terms and phrases
African agree American argument bilingual bilingual education Black English called charged language Charles O'Neill Chinese claim communication Consider culture describe dictionary discourse discussion doublespeak effective English language Eudora Welty euphemisms example Explain your answer fact feel female feminine gender George Orwell girls give guage hear ideas Indians insult Johnny Connors journalese kind linguistic listen look Malcolm X male masculine mean mother newspaper nonsexist Orwell paragraph Pepsi Persian Gulf War person phrases piece political propaganda purple queer racial racist reader refer Rhetorical Considerations S. I. Hayakawa Saddam Hussein sentence sexist sexual slanting social sounds speak speech stereotypes style symbols talk television tell thing tion Topical Considerations usage voice weasel words William Lutz woman women Write a paper Writing Assignments