Exploring LanguageGary Goshgarian |
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Page 95
... strategy based on an idea that will attract and hold the atten- tion of the targeted consumer audience . The strategy may include strong cre- ative execution , repetition for sheer impact , or a straightforward presentation of product ...
... strategy based on an idea that will attract and hold the atten- tion of the targeted consumer audience . The strategy may include strong cre- ative execution , repetition for sheer impact , or a straightforward presentation of product ...
Page 128
... strategy ? Does the shock value reinforce the message of the ad ? 3. Although much of this ad consists of a photograph , there is some copy , set in three different sizes of print . In the largest type and at the top is the line ...
... strategy ? Does the shock value reinforce the message of the ad ? 3. Although much of this ad consists of a photograph , there is some copy , set in three different sizes of print . In the largest type and at the top is the line ...
Page 395
... strategy is . Is this a strategy you might em- ploy in your writing ? 5. Is the final statement satisfying to you ? 6. What do you remember best about this essay ? Writing Assignments 1. If hidden gender is so deep and powerful a force ...
... strategy is . Is this a strategy you might em- ploy in your writing ? 5. Is the final statement satisfying to you ? 6. What do you remember best about this essay ? Writing Assignments 1. If hidden gender is so deep and powerful a force ...
Contents
Simplicity WILLIAM ZINSSER | 13 |
Freewriting PETER ELBOW | 19 |
Revising Your Own Manuscript | 28 |
Copyright | |
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African agree American argument bilingual bilingual education Black English called charged language Charles O'Neill Chinese claim communication Consider culture describe dictionary discourse discussion doublespeak effective English language Eudora Welty euphemisms example Explain your answer fact feel female feminine gender George Orwell girls give guage hear ideas Indians insult Johnny Connors journalese kind linguistic listen look Malcolm X male masculine mean mother newspaper nonsexist Orwell paragraph Pepsi Persian Gulf War person phrases piece political propaganda purple queer racial racist reader refer Rhetorical Considerations S. I. Hayakawa Saddam Hussein sentence sexist sexual slanting social sounds speak speech stereotypes style symbols talk television tell thing tion Topical Considerations usage voice weasel words William Lutz woman women Write a paper Writing Assignments