Exploring LanguageGary Goshgarian |
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Page 74
... claim that you read into the ad , even though the advertiser wrote the ad so you would read that claim into it . The next time you see an ad for a cold medicine that promises that it " helps relieve cold symptoms fast , " don't rush out ...
... claim that you read into the ad , even though the advertiser wrote the ad so you would read that claim into it . The next time you see an ad for a cold medicine that promises that it " helps relieve cold symptoms fast , " don't rush out ...
Page 78
... claim the advertiser is making about it . “ For skin like peaches and cream " claims the ad for a skin cream . What is this ad really claiming ? It doesn't say this cream will give you peaches- and - cream skin . There is no verb in this ...
... claim the advertiser is making about it . “ For skin like peaches and cream " claims the ad for a skin cream . What is this ad really claiming ? It doesn't say this cream will give you peaches- and - cream skin . There is no verb in this ...
Page 81
... claims fast relief can show a person with a headache taking the product and then , in what appears to be a matter of minutes , claiming com- plete relief . This visual image is far more powerful than any claim made in un- finished words ...
... claims fast relief can show a person with a headache taking the product and then , in what appears to be a matter of minutes , claiming com- plete relief . This visual image is far more powerful than any claim made in un- finished words ...
Contents
Simplicity WILLIAM ZINSSER | 13 |
Freewriting PETER ELBOW | 19 |
Revising Your Own Manuscript | 28 |
Copyright | |
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Common terms and phrases
African agree American argument bilingual bilingual education Black English called charged language Charles O'Neill Chinese claim communication Consider culture describe dictionary discourse discussion doublespeak effective English language Eudora Welty euphemisms example Explain your answer fact feel female feminine gender George Orwell girls give guage hear ideas Indians insult Johnny Connors journalese kind linguistic listen look Malcolm X male masculine mean mother newspaper nonsexist Orwell paragraph Pepsi Persian Gulf War person phrases piece political propaganda purple queer racial racist reader refer Rhetorical Considerations S. I. Hayakawa Saddam Hussein sentence sexist sexual slanting social sounds speak speech stereotypes style symbols talk television tell thing tion Topical Considerations usage voice weasel words William Lutz woman women Write a paper Writing Assignments