Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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This role is concerned with organisational standards , values and views and
aimed at the development of the mission and organisational strategies .
Managerial : to develop plans to communicate and maintain relationships with
public groups ...
Only 17 per cent could be said to believe they execute a strategic orientation ,
while around 26 per cent espoused a strategic orientation . The positive aspect is
that those espousing a strategic orientation is greater than those who believe
Empirical data from research indicate a lack of education in our field and a lack of
strategic orientation . There is a need to bridge the gap between academics and
practitioners . In order to play a managerial , strategic , symmetrical and ethical ...
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Overview of public relations and communication
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