Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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In determining their target groups , the international organisations have defined
the basic target groups using specific communication channels for each of them .
The messages , sent by international organisations to their target groups , are ...
The reflective paradigm is based on an analysis of the diffusion of reflection as a
specific social capability evolving in the late twentieth century to transform
destructive conflicts into productive dynamics . We can define reflection as the
The base - education , on which is engaged the specific education , finds its roots
in sociological , psychological , historic - geographic , legal and economic
disciplines . 3.4 . Major textbooks in public relations Traditionally , the textbook
used in ...
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Overview of public relations and communication
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