Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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politische Determinanten sowie kritische Analyse berufsfeldbezogener
Verständnisse und Tätigkeitsmuster ( The Public Relations of the protestant
church in Germany : An account of the present situation . Historical development ,
Marketing social corporativo , un enfoque estratégico ( Corporative social
marketing , a strategic approach ) . In Justo Villafañe ( dir . ) , El estado de la
publicidad y el corporate en España y Latinoamérica ( The Situation of
Advertising and ...
Normally the local media will support the protests so that a conflict situation can
be expected . On the basis of the COPR model , the public relations managers of
the company planning the landfill should consider that ( a ) any assertion they ...
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