Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Moreover , in 1895 , the brothers Skladanowsky showed the first film at Berlin ,
only weeks before the brothers Lumière showed their film in Paris ( Merten 1999 :
421 ) . The amount of information distributed by media grows at the same time .
Both studies showed that a third of all interviewed persons originally came from
journalism , another third came from business or administration , and about 15
per cent had previously worked in advertising and market research . Interestingly
The European study on the parameters of public relations showed four
characteristics of public relations in Europe : the reflective , the managerial , the
operational and the educational elements ( Ruler and Verčič 2002a ) .
Accordingly , four ...
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