Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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This role is concerned with organisational standards , values and views and
aimed at the development of the mission and organisational strategies .
Managerial : to develop plans to communicate and maintain relationships with
public groups ...
As for European public relations roles , 54 per cent of communication
departments profess playing all the roles : 27.7 per cent play all but the reflective
one and 27.7 per cent play all but the educational role . Therefore , the
managerial and the ...
Major roles of public relations and typical tasks The Swedish public relations
industry of today is highly differentiated and ... From the description above , it is
thus clear that both the management role and the operational role are common
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Overview of public relations and communication
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