Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 121
Intermezzo The reflective paradigm of public relations Susanne Holmström 1.
Preliminary remarks The reflective paradigm is a theoretical model developed to
understand the evolution and character of society's legitimating processes , and
in ...
Intermezzo The reflective paradigm of public relations Susanne Holmström 1.
Preliminary remarks The reflective paradigm is a theoretical model developed to
understand the evolution and character of society's legitimating processes , and
in ...
Page 127
However , the idea of a public horizon as a mediating rationality dealing with
matters of common interest is present , as a reflective perspective which
continuously raises doubts , questions and opens the debate without making
decisions .
However , the idea of a public horizon as a mediating rationality dealing with
matters of common interest is present , as a reflective perspective which
continuously raises doubts , questions and opens the debate without making
decisions .
Page 129
This is where we can identify the main function for reflective public relations
practice . It requires essential qualifications of the practitioner , but above all ,
insight into the social and societal conditions , structures and processes in which
...
This is where we can identify the main function for reflective public relations
practice . It requires essential qualifications of the practitioner , but above all ,
insight into the social and societal conditions , structures and processes in which
...
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Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-Nation ... Betteke van Ruler,Dejan Vercic No preview available - 2004 |
Common terms and phrases
academic activities administration advertising agencies approach Association become called cent Central communication management companies concept consultancies corporate countries courses create cultural departments development of public economic effective enterprises established ethical Europe European example experts fact field figures function German groups growing Grunig important increase industry institutions integrated interest issues Italy journalism journalists knowledge language lations major marketing means ment offer offices organisations period planning political position practice practitioners present problems profession professional programs public relations public relations agencies public relations practitioners published reflective rela responsibility role Russian sector showed situation social society specialised specific started strategic survey tasks term theory tions understanding United University Verčič
Bibliographic information
| Title | Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice Mouton reader |
| Editors | Betteke van Ruler, Dejan Vercic, Dejan Verčič |
| Edition | illustrated |
| Publisher | Mouton de Grouter, 2004 |
| Original from | the University of Michigan |
| Digitized | 17 Jul 2009 |
| ISBN | 3110176114, 9783110176117 |
| Length | 502 pages |
| Subjects | › Business & Economics / Public Relations |
| Export Citation | BiBTeX EndNote RefMan |