Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-3 of 54
Page 23
... published the first public relations textbook in Austria , only one further practical textbook has been published which systematically deals with the topic , namely , Bogner's ( 1990 ) Das neue PR- Denken ( ' New Thoughts on Public ...
... published the first public relations textbook in Austria , only one further practical textbook has been published which systematically deals with the topic , namely , Bogner's ( 1990 ) Das neue PR- Denken ( ' New Thoughts on Public ...
Page 57
... published their own internal publications , and that was the only way of communicating with their public - that is , employees . Events , as one of the most often used public relations tools , were or- ganised in order to promote new ...
... published their own internal publications , and that was the only way of communicating with their public - that is , employees . Events , as one of the most often used public relations tools , were or- ganised in order to promote new ...
Page 193
... published in 1996 by PeppeR Com- munication Agency , enabling better and easier translation and usage of English terminology . A few books were published on crisis communica- tion , an area that is probably the best developed in terms ...
... published in 1996 by PeppeR Com- munication Agency , enabling better and easier translation and usage of English terminology . A few books were published on crisis communica- tion , an area that is probably the best developed in terms ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies corporate communication countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands nication organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia