Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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A Nation-by-nation Introduction to Public Relations Theory and Practice Betteke
van Ruler, Dejan Vercic, Dejan Verčič. 1.2 . ... Approximately 20 per cent of the
public relations practitioners work in public relations agencies ( Fuhrberg 1998 ) .
Nine out of the twelve public relations consultancies that make up the public
relations section of the new association collaborate closely or are affiliated with
advertising agencies . Besides the public relations section , the Association of ...
national companies arriving in Hungary often brought along public relations as
part of their practice . Besides the international public relations agencies – such
as Burson Marsteller , Hill and Knowlton , Noguchi and Peters Communication ...
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