Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 16
... professional . From 1945 onwards , press offices in politics , business and administration were set up . In the state and public sectors , public relations developed more swiftly than in the business world , in particular within ...
... professional . From 1945 onwards , press offices in politics , business and administration were set up . In the state and public sectors , public relations developed more swiftly than in the business world , in particular within ...
Page 146
... professional press and professional associations The professional press in the field of communications occupations is fairly dynamic . Not counting purely marketing - orientated media , it in- cludes : - - Weeklies . For instance , CB ...
... professional press and professional associations The professional press in the field of communications occupations is fairly dynamic . Not counting purely marketing - orientated media , it in- cludes : - - Weeklies . For instance , CB ...
Page 428
... professional field of public relation and the aspects and opin- ions of professionals in Switzerland , on the one ... professional function or position in a professional organisation - enjoy a privileged and broad access to information ...
... professional field of public relation and the aspects and opin- ions of professionals in Switzerland , on the one ... professional function or position in a professional organisation - enjoy a privileged and broad access to information ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies corporate communication countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands nication organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia