Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Apparently , public relations has acquired a relatively comfortable position in the
hierarchies of the organisations . The head of the communications department
often occupies a position at the middle - management level ( thirteen out of thirty
Significant differences were found among practitioners concerning years in same
public relations position , gender , location of public relations department and
salaries . Years in the same public relations position : the most significant ...
Remarkably , if a job title has the word “ communication ” in it , its hierarchical
position is different compared with titles that refer to , say , “ marketing ” . Staff
functions and positions at middle management or operational level coincide
more often ...
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Overview of public relations and communication
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