Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 232
... major publicly available archive on historic and contemporary photography . The 1970s On 17 March 1970 , the two ... major corruption scandals in the private and public sectors and in the political leadership . Terrorism strikes hard and ...
... major publicly available archive on historic and contemporary photography . The 1970s On 17 March 1970 , the two ... major corruption scandals in the private and public sectors and in the political leadership . Terrorism strikes hard and ...
Page 337
... majors were defined , and the Federal Russian Committee of Higher Education certified public relations as an official major at Russian universities . This governmental organ not only certifies the guidelines that universities and ...
... majors were defined , and the Federal Russian Committee of Higher Education certified public relations as an official major at Russian universities . This governmental organ not only certifies the guidelines that universities and ...
Page 384
... major busi- ness - publishing house GV Založba , started a book series that is to pub- lish one original book and one translation per year . Although all these publications are used in formal educational institutions as well , they are ...
... major busi- ness - publishing house GV Založba , started a book series that is to pub- lish one original book and one translation per year . Although all these publications are used in formal educational institutions as well , they are ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies corporate communication countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands nication organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia