Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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concept of the public sphere divided up into specific issues with the art publics as
an example ) . It is the task of organisation - related public relations to create and
cultivate relationships of communication with previously identified publics ...
Die Basis des Issue Managements ( The foundation of issues management ] . In :
Ulrike Röttger ( ed . ) , Issues Management . Theoretische Konzepte und
praktische Umsetzung : eine Bestandsaufnahme ( Issues management :
Growing fields and hot issues The Swedish public and private sectors have been
quick to use different kinds of information technology . This has had a profound
effect on the businesses that in the last ten years have been working on solving ...
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Overview of public relations and communication
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