Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-3 of 81
Page 170
Most of the industry is concentrated in the capital city , Athens , and to a much
lesser extent in the second largest city , Thessaloniki , in the Macedonian region
of northern Greece . Of a total 146 public relations agencies and public relations
...
Most of the industry is concentrated in the capital city , Athens , and to a much
lesser extent in the second largest city , Thessaloniki , in the Macedonian region
of northern Greece . Of a total 146 public relations agencies and public relations
...
Page 248
In a country where there is still some resistance to the changing roles of men and
women as currently taking place in the advanced industrial societies ( Abela
1994 ) it may be surprising that about one third of Maltese practitioners in such a
...
In a country where there is still some resistance to the changing roles of men and
women as currently taking place in the advanced industrial societies ( Abela
1994 ) it may be surprising that about one third of Maltese practitioners in such a
...
Page 422
Conclusions : state of the art and future of public relations in Sweden The last ten
years have been successful for the Swedish public relations industry . Whether
the first decade of the twenty - first century will be as expansive and dynamic as ...
Conclusions : state of the art and future of public relations in Sweden The last ten
years have been successful for the Swedish public relations industry . Whether
the first decade of the twenty - first century will be as expansive and dynamic as ...
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Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
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Public Relations and Communication Management in Europe: A Nation-by-Nation ... Betteke van Ruler,Dejan Vercic No preview available - 2004 |
Common terms and phrases
academic activities administration advertising agencies approach Association become called cent Central communication management companies concept consultancies corporate countries courses create cultural departments development of public economic effective enterprises established ethical Europe European example experts fact field figures function German groups growing Grunig important increase industry institutions integrated interest issues Italy journalism journalists knowledge language lations major marketing means ment offer offices organisations period planning political position practice practitioners present problems profession professional programs public relations public relations agencies public relations practitioners published reflective rela responsibility role Russian sector showed situation social society specialised specific started strategic survey tasks term theory tions understanding United University Verčič
Bibliographic information
| Title | Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice Mouton reader |
| Editors | Betteke van Ruler, Dejan Vercic, Dejan Verčič |
| Edition | illustrated |
| Publisher | Mouton de Grouter, 2004 |
| Original from | the University of Michigan |
| Digitized | 17 Jul 2009 |
| ISBN | 3110176114, 9783110176117 |
| Length | 502 pages |
| Subjects | › Business & Economics / Public Relations |
| Export Citation | BiBTeX EndNote RefMan |