Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Women dominate the branch : the proportion of women has been increasing
constantly for years . In the mid - 1980s , 80 per cent of public relations experts
were men ; twenty years later the opposite is true with women making up 70-80
The number of diploma and doctoral theses and academic publications is
increasing continuously – unfortunately , without a corresponding increase in the
number of staff , so that both teaching and research are suffering from the glut of ...
The increasing complexity of managing a business ( due to growing competition ,
globalisation and technological ... Not only have we seen an increase in strategic
communication with governmental bodies and institutions ( public affairs ) , but ...
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Overview of public relations and communication
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