Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 8
In some countries we were indeed not able to find any expert , even after
exploring all the contacts that had been built ... The fact is , however , that in most
of these sixteen countries , the experts in a position to write a chapter , or those
who ...
In some countries we were indeed not able to find any expert , even after
exploring all the contacts that had been built ... The fact is , however , that in most
of these sixteen countries , the experts in a position to write a chapter , or those
who ...
Page 13
The average age of public relations experts in Austria has remained constant at
39 years over the last few years ( Haas 1987 ; Zowack 2000 ) .1 The level of
education of public relations people is exceptionally high : while 57.3 per cent
had ...
The average age of public relations experts in Austria has remained constant at
39 years over the last few years ( Haas 1987 ; Zowack 2000 ) .1 The level of
education of public relations people is exceptionally high : while 57.3 per cent
had ...
Page 79
That narrow interpretation of the nature of the professional responsibilities of
public relations experts is typical both of themselves and of journalists . For 29.4
per cent of the journalists , the main activity of a private public relations agency ...
That narrow interpretation of the nature of the professional responsibilities of
public relations experts is typical both of themselves and of journalists . For 29.4
per cent of the journalists , the main activity of a private public relations agency ...
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Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-Nation ... Betteke van Ruler,Dejan Vercic No preview available - 2004 |
Common terms and phrases
academic activities administration advertising agencies approach Association become called cent Central communication management companies concept consultancies corporate countries courses create cultural departments development of public economic effective enterprises established ethical Europe European example experts fact field figures function German groups growing Grunig important increase industry institutions integrated interest issues Italy journalism journalists knowledge language lations major marketing means ment offer offices organisations period planning political position practice practitioners present problems profession professional programs public relations public relations agencies public relations practitioners published reflective rela responsibility role Russian sector showed situation social society specialised specific started strategic survey tasks term theory tions understanding United University Verčič
Bibliographic information
| Title | Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice Mouton reader |
| Editors | Betteke van Ruler, Dejan Vercic, Dejan Verčič |
| Edition | illustrated |
| Publisher | Mouton de Grouter, 2004 |
| Original from | the University of Michigan |
| Digitized | 17 Jul 2009 |
| ISBN | 3110176114, 9783110176117 |
| Length | 502 pages |
| Subjects | › Business & Economics / Public Relations |
| Export Citation | BiBTeX EndNote RefMan |