Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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The development of great societies , for example , made it necessary to substitute
the ancient structures of natural economic exchange . The solution was the
invention of money – that is , the invention of the exchange of exchange
Some of the books used are translations into Czech or original Czech texts ( for
example , Němec 1999 ) . There are very few books on public relations in the
shops . They are usually general publications on public relations - translations ...
The point here is that in the UK context , English is often a question of accent , as
for example with English - sounding Scottish aristocrats , rather than derived from
societal boundaries . It is impossible to characterise the UK in a few sentences .
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Overview of public relations and communication
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