Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 99
... established with three employees : the editor of the in - house newsletter , a press representative and a referent for everyday media clip- ping . This was to become a familiar pattern : public relations and commu- nication management ...
... established with three employees : the editor of the in - house newsletter , a press representative and a referent for everyday media clip- ping . This was to become a familiar pattern : public relations and commu- nication management ...
Page 109
... established . But the idea of consulting companies was too new and very soon it was con- verted into a regular advertising agency . The 1920s and 1930s were the golden age for the advertising industry : companies established advertis ...
... established . But the idea of consulting companies was too new and very soon it was con- verted into a regular advertising agency . The 1920s and 1930s were the golden age for the advertising industry : companies established advertis ...
Page 279
... established in 1965. Ten years later similar public bodies were established in Sweden and Denmark . There was an overall understanding of profes- sionally exercised information as a key factor or tool for development of democracy and ...
... established in 1965. Ten years later similar public bodies were established in Sweden and Denmark . There was an overall understanding of profes- sionally exercised information as a key factor or tool for development of democracy and ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Common terms and phrases
academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies corporate communication countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands nication organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia