Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 224
Third , to facilitate effective functioning of the market economy by : - Promoting
entrepreneurship ; Promoting and assisting in the implementation of the
privatisation process as a tool for more effective management ( a case in point :
NFI ( the ...
Third , to facilitate effective functioning of the market economy by : - Promoting
entrepreneurship ; Promoting and assisting in the implementation of the
privatisation process as a tool for more effective management ( a case in point :
NFI ( the ...
Page 300
Next in the order of priority was the strengthening of company image and
reaching customers more effectively - both these ... technologies in
communications Crisis prevention More effective customer reach Enhancement
of company image on ...
Next in the order of priority was the strengthening of company image and
reaching customers more effectively - both these ... technologies in
communications Crisis prevention More effective customer reach Enhancement
of company image on ...
Page 391
The latter consist of citizens who acquire information and knowledge concerning
the issue under discussion , and who prove to be able to communicate these
effectively . Their effectiveness is sometime quite impressive . To mention just
one ...
The latter consist of citizens who acquire information and knowledge concerning
the issue under discussion , and who prove to be able to communicate these
effectively . Their effectiveness is sometime quite impressive . To mention just
one ...
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Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-Nation ... Betteke van Ruler,Dejan Vercic No preview available - 2004 |
Common terms and phrases
academic activities administration advertising agencies approach Association become called cent Central communication management companies concept consultancies corporate countries courses create cultural departments development of public economic effective enterprises established ethical Europe European example experts fact field figures function German groups growing Grunig important increase industry institutions integrated interest issues Italy journalism journalists knowledge language lations major marketing means ment offer offices organisations period planning political position practice practitioners present problems profession professional programs public relations public relations agencies public relations practitioners published reflective rela responsibility role Russian sector showed situation social society specialised specific started strategic survey tasks term theory tions understanding United University Verčič
Bibliographic information
| Title | Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice Mouton reader |
| Editors | Betteke van Ruler, Dejan Vercic, Dejan Verčič |
| Edition | illustrated |
| Publisher | Mouton de Grouter, 2004 |
| Original from | the University of Michigan |
| Digitized | 17 Jul 2009 |
| ISBN | 3110176114, 9783110176117 |
| Length | 502 pages |
| Subjects | › Business & Economics / Public Relations |
| Export Citation | BiBTeX EndNote RefMan |