Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Third , to facilitate effective functioning of the market economy by : - Promoting
entrepreneurship ; Promoting and assisting in the implementation of the
privatisation process as a tool for more effective management ( a case in point :
NFI ( the ...
Next in the order of priority was the strengthening of company image and
reaching customers more effectively - both these ... technologies in
communications Crisis prevention More effective customer reach Enhancement
of company image on ...
The latter consist of citizens who acquire information and knowledge concerning
the issue under discussion , and who prove to be able to communicate these
effectively . Their effectiveness is sometime quite impressive . To mention just
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Overview of public relations and communication
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