Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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not only in one country and society , but also in a group of countries in a region
with the common heritage of socialist command economy . However , the nature
and range of public relations practices in developed market economies , such as
This is because the legacy of the former socialist system , as reflected in ways of
thinking , the structure of the economy ... For present purposes , I adopt the
specific approach of a comparative economic system to explain in a more
detailed way ...
Fourth , the legacy of the former system , as reflected in ways of thinking , the
structure of the economy , and the ... the sources of this concept are based on a
methodological contribution of the theory of comparative economic systems , as ...
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